Friday Dec 09, 2022

MPOWERD® Luci® Lights, Turning Ten, Product Expansion, and Impacting the World – PR Newswire


A reflection on where they’ve been and the bright future ahead.

NEW YORK, July 8, 2022 /PRNewswire/ — Celebrating its 10th year in business, MPOWERD announced that it is launching an array of exciting new products, and introducing a brand-new product line; Viri® Solar Energy Storage Tiles. Founded in 2012, MPOWERD is a Benefit Corporation and Certified B Corporation and has been creating solar lighting options with innovation and impact at its core. With the announcement of the new Viri line, MPOWERD is continuing its tradition of providing sustainable product options to people all around the world.

MPOWERD sends Luci® lights worldwide for natural disaster relief efforts and humanitarian crises. To date, the Company has impacted more than 3.9 million lives, successfully averted 3.2 million tons of CO2, and partnered with over 700 NGO partners to get Luci lights into the hands of those who need it most.

MPOWERD is expanding its product line from its wildly successful Luci® lights to include Viri® Solar Energy Storage Tiles. Following the Company’s mission-oriented approach, Viri will provide people the freedom to create energy independently, customized to an individual’s needs.

Over the past decade, MPOWERD has grown from its wildly successful original inflatable solar light to over 16 unique products that serve people worldwide for various needs. From Solar String Lights to Solar Bike Lights, all fully patented, Luci lights are sold in over 7,500 retailers, including REI, Amazon, Anaconda, Decathlon, MEC, to name a few.

Viri, which is derived from the Latin words “power” and “green,” is a natural evolution and extension of Luci, which is derived from Luc or “light.” Complementing Luci’s transformative design, expansion and modularity are at the heart of the Viri platform. Viri provides solutions for all price points and needs while amplifying MPOWERD’s mission of providing portable clean energy and expanding opportunities. Viri truly puts the “power” in MPOWERD.

The innovative modular Solar Power Bank will be the first Viri product to hit the market. With the ability to combine multiple power banks to accumulate power or increase the solar panel size, these chargers can live independently or as a collective microgrid. With this adaptive modularity, they can conform to one’s personal power needs from mobile phones to larger electronic devices. Following the Company’s mission-oriented approach, Viri will provide people the freedom to create energy independently, customized to an individual’s needs.

Since its founding, impact and sustainability have always been central to the Company’s mission. MPOWERD Founder, Inventor, and Chief Business Development Officer John Salzinger created a business model with a novel tiered structure, where sales here at home offset the costs to emerging markets and disaster relief. He also created the Give Luci Program that enables consumers and corporations to participate in the MPOWERD movement of delivering light and power to those in disaster or humanitarian crises. Therefore, expanding into solar power storage is a natural and necessary product path for the Company.

“MPOWERD has grown up!” says Salzinger. “The business model I constructed has proven to be a true vehicle for change. That said, it takes a village and I am grateful to all those who have contributed during this incredible voyage, including Seungah Jeong, who has been a great partner in …….


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