Friday Dec 09, 2022

EcoWatch Solar Editorial Guidelines and Methodology – EcoWatch


At EcoWatch, we believe renewable energy is the cornerstone of a sustainable future. But until governments rally behind large-scale independence from fossil fuels, the burden to transition to renewables is largely placed on consumers.

This is why we work to make EcoWatch a place for real people to learn, make informed decisions and have better access to affordable clean energy solutions. We do this through our trustworthy coverage of environmental news, solution-based guides and unbiased product reviews.

After covering the energy space for over 15 years, we saw we could have a large impact by educating our readers and connecting them with verified brands and installers.

Below, we explain specific information on our approach to solar energy reviews. We have a separate Reviews Methodology for our non-energy-related consumer product recommendations.

You can also read our Ethics Statement and Affiliate Disclosure for more information.

Why Trust EcoWatch?

Above all else, the team at EcoWatch is committed to trustworthiness, integrity and quality in every aspect of our work.

You can trust that our reviews are:

  • Informed: We rely on the latest industry data, expertise from our in-house solar energy specialists and a thorough due diligence process. Our reviews go through multiple rounds of fact-checking and editing to be as accurate and informative as possible.
  • Unbiased: We ensure commercial partnerships have no effect on our review scores, editorial decisions or opinions of any company. We do not publish sponsored content, especially from companies in categories we write about. Additionally, we never promise positive reviews, even for companies that supply product samples for our writers to try.
  • Pertinent: We lean on our network of millions of monthly readers and social followers to poll the public on what’s important and make sure it’s being covered.
  • Locally relevant: We regularly source customer opinions, consult installation experts and monitor state-by-state data to better understand the energy landscape on both a local and national scale.

How We Rate and Rank Brands

We assign ratings out of 5.0 stars to each solar energy installer we review. These ratings are used to rank companies in our lists of the best solar installers in the industry and the best installers in individual states.

When evaluating companies, we assign star ratings in five categories: Reputation, Cost & Financing, Services, Installation Process and Customer Experience. These category ratings are then averaged to give the company an overall score.

In all categories, the scores we assign to companies are unaffected by commercial partnerships. We only build commercial partnerships with providers we trust and would use to install panels on our own homes.

Here’s more information on what factors we consider in each category:


A company’s reputation within the industry can say a lot about its legitimacy and quality of service. To gauge reputation, we look at how long a company has been in business, the scope of its service area and the number of homes it has serviced.

We also take into account ratings and accreditation status from the Better Business Bureau as well as certifications and affiliations with industry-leading organizations such as the North American Board of Certified Energy Practitioners (NABCEP) and the Solar Energy Industries Association (SEIA). Where other solar marketplaces operate like an e-commerce business, we are dedicated to building a community of engaged citizens. This helps us source brand and installer feedback from social media followers, email subscribers, …….


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